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1301 W. Seventh St., Fort Worth, TX 76102-2660
817/332-7155, 1-800-242-7820, 817/332-5446 FAX
Livestock Advertising Rates
Breeder Bulletin Board 35.00
One Page $960.00
2/3 Page 640.00
1/2 Page 480.00
1/3 Page 320.00
1/4 Page 240.00
One Inch 32.00
Classified $1.00 per word
Color
Standard $200.00
Matched (PMS) 300.00
Metallic 500.00
4-Color 600.00
Premium for Covers
(4-Color Only)
Inside Front $ 300.00
Inside Back 300.00
Back 1,000.00
Complete, detailed information on discounts, commission, inserts, mechanical requirements and contract regulations
below.
For more information, call 817/332-7155
Ellen Humphries Brisendine 817/332-7155
Wade Perks 800/242-7820
Hannah Tabor 800/242-7820
MAILING INSTRUCTIONS
Send insertion orders and all printing materials (except for pre-printed inserts--see insert instructions, section 8) to
Ellen Humphries Brisendine, editor, 1301 W. Seventh St., Fort Worth, Texas 76102-2660.
1. PERSONNEL
Ellen Humphries Brisendine, Editor
Susan Wagner, Senior Editor
Dianne Long, Systems/Operations Manager
Linda Lee, Production/Graphics
Hannah Tabor, Advertising Coordinator
Wade Perks, Livestock Advertising
Anita Braddock, Director, Commercial Advertising
2. LIVESTOCK ADVERTISING RATES (Per Insertion)
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1 Time |
6 Times |
12 Times |
| One Page |
960.00 |
930.00 |
870.00 |
| 2/3 Page |
640.00 |
620.00 |
580.00 |
| 1/2 Page |
480.00 |
465.00 |
435.00 |
| 1/3 Page |
320.00 |
310.00 |
290.00 |
| 1/4 Page |
240.00 |
232.50 |
217.50 |
| One Inch |
32.00 |
31.00 |
29.00 |
a. Benefit of frequency discounts is secured
only when commitment to 6 or 12 insertions is made in advance; discounts are applied to the space rate only.
b. Spreads are considered two insertions.
c. Rates are for press-ready ads only. If The Cattleman produces the ad, production charges will be added. For logos, black and white photos or veloxes, add $10 each; for 4-color separations less than page size, add $50 each.
3. COLOR
a. Standard Color (red, green, blue, yellow,
orange, brown available) or Process Color: $200 additional for each color, per page or portion thereof.
b. Matched Color (PMS): $300 additional per page or portion thereof.
c. Metallic: $400 additional per page or portion thereof.
d. 4-Color: $600 additional per page or portion thereof.
4. COMMISSION
a. No commission allowed on advertising billed at the livestock rate.
5. SPECIAL HANDLING
a. Advertisers requesting extra advertising materials for other publications or personal use will be charged based on materials and time. This service available only on ads placed in The Cattleman.
b. Unless production materials are requested to be returned within one year of date of insertion, they will be discarded.
c. Advertising proofs will be sent on request only if all material (photos, logos and copy) is in The Cattleman office by deadline -- first of month preceding publication.
6. CLASSIFIED ADVERTISING
a. By-the-Word Classified Advertising: $1 per word, per issue; $10.00 minimum.
b. Display Classified Advertising: $32 per column inch, per issue. Maximum size display ad allowed in classified section 1/4 page.
7. COVERS/SPECIAL POSITIONS
Covers and guaranteed special positions by reservation only. Phone editor re availability.
a. Covers are 4-color only.
8. INSERTS/GATE FOLDS
a. Pre-printed inserts will be billed at the
black and white rate for one page, plus
$600 for each additional page. Any sheet smaller than page size will be billed at the page rate. Call for estimate on back-up charge(s) and delivery instructions.
b. Gate Folds: Contact editor for estimate.
c. Two-Page Insert: 8 1/4" x 11 1/8" bleed, trims to 8" x 10 7/8" (1/8" off top, 1/8" off foot, 1/8" off gutter and outside edge. Keep live matter 1/4" from gutter).
Four-Page Insert: 16 1/2" x 11 1/8" bleed, trims to 16" x 10 7/8". Four-Page Gate Fold: 15 1/2" x 11 1/8" flat. Folded binding page trims to 7 3/4" x 10 7/8". Inquire as to quantity needed.
d. Weight of paper should not be more than 100-pound stock. Color of stock or inks is optional. All second class postal requirements must be met.
e. Deadline for receipt of all inserts is the first of the month preceding publication.
f. Material should be sent folded to bleed page size. Costs incurred by folding or trimming prior to insertion will be added to the cost of the insert.
g. Sample and instructions should be sent to The Cattleman office, ten days before deadline. Copy subject to approval before insertion.
9. PREFERRED MATERIALS
a. Macintosh platform preferred. Electronic files on disk or sent via e-mail must include native QuarkXPress, Adobe Illustrator or Adobe Photoshop files; pdf, eps or tiff file -- including all support files such as logos, images, screen and printer fonts (PostScript fonts only, no TrueType). All images must be composite CMYK high resolution (minimum of 266 DPI). A digital proof or laser must accompany the supplied ad. Contact systems manager if you need more information.
b. Negatives must be right-reading, emulsion down, up to 133-line screen; 120-line screen for best result on black and white halftones. Negatives must be in the production department no later than the 1st of the month preceeding publication. Contact systems manager if you need more information.
c. The Cattleman reserves the right to rebuild ads which do not meet its specifications or standards of quality; production charges will be added to space charges. Typefaces will be matched as closely as possible from The Cattleman's selection of fonts.
10. MECHANICAL REQUIREMENTS
a. Full page live space 7" wide x 10" deep.
b. Page: 8 1/4" x 11 1/8" bleed; 8" x 10 7/8" trim. Two-Page Spread: 16 1/2" x 11 1/8" bleed; 16" x 10 7/8" trim. Allow 3/8" safety margin for reading matter.
c. One column, 2 1/8" wide; two columns, 4 1/2" wide; three columns, 7" wide.
d. Half pages available in three sizes: 7" wide x 5" deep, 4 1/2" wide x 7 1/2" deep, 3 3/8" wide x 10" deep. Quarter pages available in two sizes: 3 3/8" wide x 5" deep, 4 1/2" wide x 3 3/4" deep. Eighth page: 3 3/8" wide x 2 3/8" deep. Other sizes in increments of an inch only.
e. Depth of Column: 10 inches.
f. 120-line screen halftone for most satisfactory result; up to 133-line acceptable.
g. Publication is printed web offset.
h. Publication is perfect bound; jogs to head.
11. ISSUANCE, CLOSING AND CANCELLATION DATES
a. Published monthly on the first.
b. Closing date for mechanical material and copy is the first of the month preceding publication.
c. Not cancellable after the first of the month preceding publication.
12. CIRCULATION INFORMATION
a. Member Audit Bureau of Circulations and Livestock Publications Council.
b. Livestock magazine serving purebred and commercial beef cattle producers, horsemen and feedlot operators.
c. Circulation Area: 85% in Texas; scattered in other range cattle states.
d. Subscription Price: $25 per year. Single
copies $4. International, one year, $40. Airmail extra.
13. CONTRACT AND COPY REGULATIONS
Advertising accepted under the following Standard Rate and Data Service regulations:
a. Publisher reserves exclusive right to accept or reject advertising material submitted for publication.
b. Benefit of time or space discounts secured only by contract for same signed in advance; otherwise discounts or rebates will not be allowed.
c. Contracts may be discontinued by either party on 30 days' written notice (contingent on specifications of item d).
d. Cancellation of space or time contracts (by publisher or advertiser), in whole or in part, forfeits the right to position protection and/or the contract rate, readjusting the rate on past and subsequent insertions to conform with the actual space used at current rates.
e. Orders at current rates acceptable for not more than one year in advance of last issue closed.
f. Till forbid orders do not hold rate.
g. The word "advertising" will be placed with copy which, in the publisher's opinion, resembles editorial matter.
h. The use of the body type of the publication is not permitted.
i. The publisher reserves the right to give better position than specified in the order, at no increase in rate.
j. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.
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