Daily News Update, Nov. 30, 2007
USDA proposes
naturally raised marketing claim standard
The USDA
announced November 27th a proposed voluntary standard
regarding a naturally raised marketing claim for livestock and meat.
NCBA will be preparing comments for submission by the January 28, 2008
deadline.
Increasingly, livestock and meat producers are using production or
processing claims to distinguish their products in the marketplace. AMS,
through its voluntary certification and audit programs, verifies the
accuracy of these claims. The proposed standard will establish the
minimum requirements for those producers who choose to operate a USDA
verified program involving a naturally raised claim. The naturally
raised marketing claim also will be a voluntary program. More
information about the USDA AMS Naturally Raised Marketing Claims Program
is posted at
http://www.ams.usda .gov/lsg/stand/naturalclaim.htm.
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