Subscribers to The Cattleman had an average of 192.0 head of beef cows and bred heifers on hand as of January 1, 2000, for a projected total of 2,734,898 head.

In addition, 6,179 subscribers had an average of 274 head of stockers and yearlings on hand as of January 1, 2000, for a projected total of 1,694,282 head.

A total of 4,263 subscribers to The Cattleman report having registered beef cows, with an average of 88.5 head for a total of 377,276 head.

Subscribers use a wide range of cattle management practices, with projected total annual expenditures of $87,339,939 for selected management practices:

• 13,464 use feed supplements for a total of $43,725,297
• 12,925 use vaccination for a total of $13,085,217
• 12,115 use worming for a total of $10,451,050
• 9,255 use insect control for a total of $4,061,596
• 8,065 use ear tags for a total of $2,331,257
• 6,720 background calves for a total of $11,925,218
• 3,507 use implants for a total of $1,760,304

Vaccines, trailers and seed purchases are determined on a per head or per acre basis. The old "cost per thousand readers rule" needs a little modification when you are dealing with producers who own or manage a 191-head beef cow herd.