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[Meetingforms/mediaKit2000-01/adManager/includes/side.asp]
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2000-2001 Media Kit
Subscriber Survey:
Readership of The Cattleman
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Table 10.1 Length of Time Subscribing to The Cattleman
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|
Total Subscribers
|
Percent of Total
|
| 1 Year or Less
|
701
|
4.5%
|
| 2 Years
|
864 |
5.5% |
| 3 Years
|
1,026
|
6.6% |
| 4 Years
|
405
|
2.6% |
| 5 Years
|
1,133
|
7.2% |
| 6 to 9 Years
|
2,751
|
17.6% |
| 10 to 14 Years
|
754 |
4.8% |
| 15 to 19 Years
|
1,376
|
8.8% |
| 20
Years or More
|
4,696
|
30.0% |
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Table 10.2 Regularity of Reading The Cattleman
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Total Subscribers
|
Percent of Total
|
| Read all four of past four
|
13,788
|
88.1%
|
| Read three out of four
|
835 |
5.3% |
| Read two out of four
|
459
|
2.9% |
| Read one out of four
|
189
|
1.2% |
| Read none out of four
|
135
|
0.9% |
| No response
|
241
|
1.5% |
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Average issues read out of four 3.77
|
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Table 10.3 Thoroughness of Reading The Cattleman
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Total Subscribers
|
Percent of Total
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| Look at most pages
|
12,085
|
77.2%
|
| Look at three-fourths of pages
|
1,620 |
10.4% |
| Look at half of pages
|
891
|
5.7% |
| Look at fourth of pages
|
324
|
2.1% |
| Look at only a few pages
|
324
|
2.1% |
| No response
|
403
|
2.6% |
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Table 10.4 How Subscribers Read The Cattleman
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Total Subscribers
|
Percent of Total
|
| Start at the front and go through to the back
|
11,224
|
71.7%
|
| Turn to specific sections or articles
|
3,992 |
25.5% |
| No response
|
431
|
2.8% |
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Table 10.5 How Long Subscribers Keep Copies of The Cattleman
|
|
Total Subscribers
|
Percent of Total
|
| Over a year
|
4,155
|
26.6%
|
| Seven to twelve months
|
1,968 |
12.6% |
| Four to six months
|
2,456
|
15.7% |
| One to three months
|
5,451
|
34.8% |
| Less than one month
|
1,401
|
9.0% |
| No response
|
216
|
1.4% |
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Table 10.6 Referring to Back Issues of The Cattleman
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Total Subscribers
|
Percent of Total
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| Refer to back issues
|
12,624
|
80.7%
|
| Do not refer to back issues
|
2,726 |
17.4% |
| No response
|
297
|
1.9% |
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Table 10.7 Readers per Copy
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|
Subscribers
|
15,647
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|
Other readers, average of 2.73
|
42,716
|
|
Total readers
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58,363
|
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Table 10.8 Time Spent Reading The Cattleman
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Total Subscribers
|
Percent of Total
|
| Less than 1 hour
|
702
|
4.5%
|
| 1 hour
|
4,989 |
31.9% |
| 2 hours
|
4,640
|
29.7% |
| 3 hours
|
1,161 |
7.4% |
| 4 hours
|
945
|
6.0% |
| 5 hours or more
|
756 |
4.8% |
| No response
|
2,103
|
13.4% |
| Average hours
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|
2.25 |
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Table 10.9 Perceptions of Geographical Scope of The Cattleman
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Total Subscribers
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Percent of Total
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| National Publication
|
4,318
|
27.6%
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| Regional Publication
|
8,281 |
52.9% |
| State Publication
|
2,589
|
16.5% |
| No response
|
459 |
2.9% |
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