2000-2001 Media Kit Subscriber Survey:
Other Livestock Information Media Used
Findings: Almost half of the subscribers to The Cattleman also read
Progressive Farmer and about a third read Livestock Weekly.
Table 9.1 Other Livestock Publications Read
Total
Subscribers
Percent of Total
Progressive Farmer
7,634
48.8%
Livestock Weekly
6,203
39.6%
Beef
4,774
30.5%
Texas Farmer Stockman
4,397
28.1%
Beef Today
4,180
26.7%
Weekly Livestock Reporter
3,536
22.6%
National Cattlemen
3,453
22.1%
Texas Agriculture
2,942
18.8%
Drovers Journal
2,856
18.3%
Gulf Coast Cattleman
2,592
16.6%
Southern Livestock
Standard
1,862
11.9%
Oklahoma Cowman
458
2.9%
Table 9.2 Use of Electronic Media
Findings: About three out of five subscribers to
The Cattleman read trade publications and about half of them listen to agricultural programs on radio. About two out of five report using television for agricultural information. Far fewer use an electronic information service or the Internet.
More than half of the subscribers who read trade publications say they have made purchases from advertisements. While subscribers use radio and television for agricultural information, few recall having purchased a specific agricultural product or service from advertisements.
