2000-2001 Media Kit Subscriber Survey:
How Cattle Are Marketed
Findings: Subscribers to The Cattleman market 3,582,690 head of cattle through local auction markets, private
treaty, video auction, and retaining ownership and sending cattle to commercial
feedyards. Most
subscribers market cattle through a local auction market. About a third of them market cattle
through private treaty.
Table 4.1 How Subscribers Market Cattle
Active Producer Subscribers
Average Head
Total Head
Local auction market
12,061
78.3
944,376
Private treaty
5,691
256.7
1,460,880
Retain ownership and send to
commercial feedyard
1,240
811.4
1,006,136
Video auction
728
235.3
171,298
Total
3,582,690
Table 4.2 Use of Special Sales and Futures
Findings: About one out of 13 subscribers markets cattle through special stocker feeder/replacement female sales and one out of 16 uses futures for risk management.
