2000-2001 Media Kit Subscriber Survey: Management Practices
Findings: Subscribers use a wide range of cattle management practices, with projected total annual expenditures of $87,339,939 for selected management practices. This is similar to the projections from previous surveys. Practices include:
13,464 use feed supplements for a total of $43,725,297
12,925 use vaccination for a total of $13,085,217
12,115 use worming for a total of $10,451,050
9,255 use insect control for a total of $4,061,596
8,065 use ear tags for a total of $2,331,257
6,720 background calves for a total of $11,925,218
3,507 use implants for a total of $1,760,304
Table 3.1 Management Practices
Active Producer
Subscribers
Average
Expenditure
Total
Expenditures
Vaccination, total
12,925
$1,012.40
$13,085,217
Blackleg
11,981
$191.11
$2,289,689
Shipping Fever/Pneumonia
4,183
$347.21
$1,452,379
Vibriosis and Lepto
7,852
$244.06
$1,916,359
Scours
1,888
$145.11
$237,968
IBR, BVD,
BRSV, & PI-3
5,555
$410.76
$2,281,772
Coccidiosis
1,294
$747.44
$967,187
Pinkeye
1,724
$169.32
$291,908
Venereal Disease
(trichomoniasis)
1,105
$935.09
$1,033,274
Antibiotics, total
4,909
$532.63
$2,614,681
Worming, total
12,115
$1,123.27
$10,451,050
Bolus
567
$396.00
$224,532
Injectable
5,910
$697.97
$4,125,003
Drench
3,267
$739.95
$2,417,417
Paste
945
$183.67
$173,568
In Feed or Blocks
1,538
$186.29
$286,514
Topical
4,369
$737.93
$3,224,016
Implant, total
3,507
$501.94
$1,760,304
Insect Control, total
9,255
$438.85
$4,061,596
Horn Flies
8,068
$149.15
$1,203,342
Lice
5,989
$244.39
$1,463,652
Grubs
4,613
$302.32
$1,394,602
Ear Tags, total
8,065
$289.06
$2,331,257
Fly Control
3,291
$301.17
$991,150
Identification
6,742
$198.77
$1,340,107
Background Calves, total
6,720
$1,774.59
$11,925,218
Vaccination
5,559
$577.62
$3,210,990
Creep Feed
3,104
$1,677.76
$5,207,767
Bunk Feed
1,887
$1,858.22
$3,506,461
Feed Supplements, total
13,464
$3,040.39
$43,725,297
Minerals
10,630
$891.71
$9,478,877
Trace Minerals
5,313
$468.84
$2,490,947
Salt
9,145
$305.34
$2,792,334
Vitamins
1,670
$579.68
$968,066
Liquid Supplements
3,182
$1,589.41
$5,057,503
Supplement Blocks
3,451
$837.10
$2,888,832
Range Cubes
9,553
$1,981.15
$18,925,926
Medicated Feed Additives
944
$1,189.42
$1,122,812
Total Expenditures
$87,339,939
Table 3.2 Purchases of Replacement Bulls, Replacement Females
Findings: Most subscribers purchase replacement bulls by private treaty. They are also more likely to purchase replacement females by private treaty. The 9,768 subscribers who reported purchasing bulls buy an average of 2.81 per year, for a total of 27,448 bulls. The 6,693 subscribers who reported purchasing replacement females buy an average of 22.1 a year, for a total of 147,915. As in previous surveys, most of the subscribers change bulls at least once every five years.
Table 3.2
Active Producer
Subscribers
Percent of Total
Purchase Replacement Bulls:
Private Treaty
9,336
59.7%
Purebred Sale
5,559
35.5%
Auction Barn
1,618
10.3%
Purchase Replacement Females:
Private Treaty
5,235
33.5%
Purebred Sale
2,079
13.3%
Auction Barn
3,131
20.0%
Table 3.3 Head of Replacement Bulls, Females Purchased
Active Producer Subscribers
Average Head
Total Head
Replacement Bulls
9,768
2.8
27,448
Replacement Females
6,693
22.1
147,915
Table 3.4 Years Between Bull Replacement
Active Producer
Subscribers
Percent of Total
Every year
189
1.2%
Every two years
1,215
7.8%
Every three years
2,213
14.1%
Every four years
2,213
14.1%
Every five years
1,752
11.2%
Every six years or longer
648
4.1%
As needed/varies
5,099
32.6%
No response
2,381
14.8%
Table 3.5 Artificial Insemination
Findings: A total of 2,184 subscribers report using artificial insemination, with an average of 90.4 head. This projects to a total of 197,434 head.
Table 3.5
Active Producer
Subscribers
Percent of Total
Use artificial insemination
2,184
14.0%
Average head inseminated
90.4
Projected total head
197,434
Table 3.6 Where Animal Health Supplies Are Purchased
Findings: As in previous surveys, about two out of three subscribers to
The Cattleman buy animal health supplies from a retail store. Almost half purchase these supplies from a veterinarian. About one out of six buys health supplies through mail order and one out of eight buys through a sales representative. Only a few currently purchase animal health supplies over the Internet.
Table 3.6
Active Producer
Subscribers
Percent of Total*
Purchase at retail store
10,010
64.0%
Purchase from veterinarian
6,745
43.1%
Purchase by mail order
2,645
16.9%
Purchase through sales rep
1,888
12.1%
Purchase over the Internet
81
0.5%
* Totals over 100% because many purchase from more than one source.
