2000-2001 Media Kit Subscriber Survey:
Reading Interests
Table 11.1 Interest in Article Types
Great Deal
Somewhat
Not At All
No Response
Range/Pasture
75.9%
16.5%
1.0%
6.6%
Property Rights
69.0%
20.3%
2.4%
8.3%
Animal Health
67.9%
23.0%
0.7%
8.4%
Water
63.4%
23.3%
2.6%
10.7%
New Innovations
54.0%
30.5%
1.2%
14.3%
Marketing
44.6%
40.5%
2.4%
12.4%
Research
42.2%
38.6%
2.8%
16.4%
Environment
41.5%
37.6%
5.5%
15.4%
Animal Welfare
40.2%
38.1%
7.1%
14.7%
Ranch Profiles
38.6%
42.1%
5.7%
13.6%
Historical
37.6%
42.4%
5.5%
14.5%
Legislative/Regulatory
35.5%
44.5%
6.4%
13.6%
People Profiles
22.6%
46.9%
12.9%
17.6%
Endangered Species
20.0%
45.9%
17.4%
16.7%
Table 11.2 Number of Articles Read
Total
Subscribers
Percent
of Total
All of them
1,457
9.3%
Most of them
10,196
65.2%
Just a few articles
3,508
22.4%
No response
486
3.1%
Table 11.3 Credibility of Articles
Total
Subscribers
Percent
of Total
Very credible
9,360
59.8%
Somewhat credible
5,612
35.9%
Not credible
81
0.5%
No response
594
3.8%
Table 11.4 Design and Layout of Articles
Total
Subscribers
Percent
of Total
Interesting
9,440
60.3%
Eye catching
4,048
25.9%
Helps to understand articles
1,619
10.3%
Hard to distinguish
from ads
567
3.6%
Distracting
188
1.2%
Confusing
81
0.5%
Ugly
27
0.2%
Table 11.5 Importance of Regular Sections
Findings: Among regular sections in The
Cattleman, Of Things That Concern Cowmen, News Update, and TSCRA News Briefs are best read, with more than half of the subscribers always reading them.
Table 11.5
Always Read
Sometimes
Read
Never
Read
No Response
Of Things That Concern Cowmen
57.8%
29.8%
1.9%
10.5%
News Update
55.2%
33.5%
1.4%
10.0%
TSCRA News Briefs
55.0%
32.8%
2.6%
9.7%
Rancher's Management Guide
48.6%
36.5%
2.1%
12.8%
Table of Contents
42.9%
29.8%
10.5%
16.7%
Calendar of Events
28.1%
48.3%
8.8%
14.8%
Seedstock Report
25.3%
42.1%
12.8%
19.8%
Hank the Cowdog
23.2%
37.8%
24.3%
14.7%
Advertisers Index
22.8%
58.8%
4.1%
14.3%
Table 11.6 Web Sites
Findings: About one out of six subscribers to The Cattleman has a web site, and most of those have visited
The Cattleman magazine's Internet Web Site.
