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[Meetingforms/mediaKit2000-01/adManager/includes/side.asp]
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2000-2001 Media Kit
Subscriber Survey: Horse Ownership
Findings: Most subscribers to The Cattleman own horses, with a total of 49,389 head. They plan to purchase 2,755 horses during the coming year.
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Table 8.1 Ownership of Horses
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Subscribers
Own Horses
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Average
Head
|
Total Head
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| Ranch horses |
7,743 |
4.6 |
35,618 |
| Broodmares |
2,185 |
5.1 |
11,144 |
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Show horses |
594 |
2.0 |
1,188 |
| Race horses
|
351
|
4.1
|
1,439
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Total horses
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|
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49,389
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Table 8.2 Horse Purchase Plans
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Plan
To
Buy Horses
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Average
Head
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Total Head
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Plan to purchase horses
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5,102
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0.54
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2,755
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Table 8.3 Horse Management Practices
Findings: Subscribers who own horses spend $11,684,329 a year on horse management practices, including:
- 5,825 use vaccination for a total of $2,119,019
- 6,931 use worming for a total of $1,128,921
- 4,640 use feed supplements for a total of $6,003,882
- 4,047 use minerals/vitamins for a total of $1,925,927
- 4,154 use fly control for a total of $506,580
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Table 8.3
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Active Producer
Subscribers
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Average
Expenditure
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Total
Expenditures
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| Vaccination, total |
5,825 |
00$363.78 |
$2,119,019 |
| Worming |
6,931 |
00$162.88 |
0$1,128,921 |
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Feed Supplements |
4,640 |
0$1,293.94 |
0$6,003,882 |
| Minerals/Vitamins
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4,047
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00$475.89
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0$1,925,927
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| Fly Control
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4,154
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00$121.95
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00 $506,580
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| Total Expenditures
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$11,684,329
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