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[Meetingforms/mediaKit2000-01/adManager/includes/side.asp]
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2000-2001 Media Kit
Subscriber Survey: Advertising
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Table 12.1 Readership of Advertising in The Cattleman
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|
Total Subscribers
|
Percent of Total
|
| Read most of the ads
|
5,478
|
35.0%
|
| Read half of the ads
|
3,722 |
23.8% |
| Read a few ads
|
5,720
|
36.6% |
| Don't read any ads
|
351
|
2.2% |
| No Response
|
376
|
2.4% |
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Table 12.2 Use of Advertisements in
The Cattleman To Make Purchases
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|
Total Subscribers
|
Percent of Total
|
| Made purchases because of advertisements
|
9,575
|
61.2%
|
| Have not made purchases
|
5,182 |
33.1% |
| No response
|
890
|
5.7% |
Table 12.3 Frequency of Decisions Made Based on Articles
Findings: Subscribers to The Cattleman rely heavily on articles in the magazine for information on making decisions.
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Table 12.3
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Total Subscribers
|
Percent of Total
|
| Often
|
1,323
|
8.5%
|
| Sometimes
|
11,248 |
71.9% |
| Seldom
|
2,672
|
17.1% |
| No response
|
404
|
2.6% |
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