This survey of subscribers to The Cattleman was designed and conducted by Grotta Marketing Research, Inc., to provide management with updated information about subscribers.

A questionnaire was developed, including several tracking questions from previous surveys in 1979, 1982, 1985, 1988, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1998 and 1999. A sample of 2,373 subscribers was randomly selected from the computerized subscriber files of The Cattleman. The questionnaires were mailed during January 2000, and 49 were returned as undeliverable for a net mailing of 2,324 valid addresses. A second mailing was made in February 2000 to those subscribers who had not sent back the return post cards stating that they had mailed back the completed questionnaires. A total of 580 questionnaires were returned, for a return rate of 25.0%, almost the same as the 29.6% in the 1999 survey.

Because of the random selection procedures used, results can be projected to the total of all paid subscribers. Based on the December 31, 1999, Audit Bureau of Circulations report, The Cattleman has a paid circulation of 15,647. All projections in this report are based only on the paid subscribers.

Teamwork is the controlling factor of The Cattleman advertising staff. All were raised in the cattle business and want to provide quality service and professional excellence to their customers.

Professional, experienced sale ring service available.