2000-2001 Media Kit

The purpose of our 2000-2001 media kit and subscriber survey is to better inform our customers about the changes in our industry and introduce a cost-effective way of target marketing to ranchers. The general trend in agriculture has been a reduction in producers; however, the print business has seen an increase in free publications geared toward producers. Go figure. Our hope is that you will see the merit in advertising in this special interest magazine - The Cattleman.

We see The Cattleman as a niche magazine that is a big hit with our readers because our editorial is clear and we service a defined geographic region very well. No other publication knows more about the cattle industry in the southwestern United States than The Cattleman.

Since 1914, The Cattleman has helped ranchers make sound, informed business decisions. It has kept readers up-to-date and helped them anticipate trends, legislation and technology that could significantly impact their profits.

Ninety-one percent of The Cattleman's subscribers are actively involved in the beef cattle industry. They own an average of 191 head of beef cows and own or manage an average of 4,189 acres of land.

82 percent are the principal decision makers in management practices and purchases. Sixty-one percent of The Cattleman's subscribers indicate they have made purchases from ads in The Cattleman.

They spend $87 million annually on cattle management practices, 
$49 million on land management practices and $113 million on farming...crops and haying.

But The Cattleman is also much more! It's a "comfort" magazine that ranchers read for enjoyment, full of information about their peers, historical articles and a hint of humor that provides a respite from their workday worries.

Forty-four percent of the readers have subscribed to The Cattleman for more than 10 years. Seventy-seven percent look at most pages and 81 percent refer to back issues for information.

Readers of The Cattleman will buy proven high-quality products and services that will help them do a better job and make more money. A staff of 11 professionals with more than 150 years of experience in the livestock publication business is ready and able to help develop and produce an advertising program that will work for you!